How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 02.07.2025 08:05

How can a small local business with no marketing budget use social media to attract more customers?

Perception

Place

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

I’ve often wondered why fans aren’t deployed on GBBO during warm weather? I’ve seen too many desserts melt (and bakers too…). (I live in Pompano Beach and we try to use fans in lieu of AC as much as possible).

People

Product

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

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as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Processes

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Good marketing is doing this well.

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

Price

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